Projects
For one of my classes I created a comprehensive PR campaign for a real client. The client, Petoskey Professional Counselors, LLC, is a mental health care facility that provides a number of counseling and therapy options. They opened a new location in Brighton, MI called Christine Omilion Sugg-Counseling. The campaign I created was designed to help bring awareness to the new location and let Brighton, MI residents know about the different mental health services provided at Christine Omilion-Sugg Counseling. The full campaign book with all tactics is linked below.
Fact Sheet
This company fact sheet provides information about the business, what the do, and their qualifications. It was created to be distributed to media contacts, local primary care physicians, and local school staff to give them the information they need to feel comfortable promoting Christine Omilion-Sugg Counseling.
Social Media Stategy
For the client, I developed a comprehensive social media strategy designed for posting on Instagram and Facebook. A posting schedule was created to maximize audience reach.
Press Release
A press release was written to announce the new location of Petoskey Professional Counselors, LLC. This could be distributed internally or to external media contacts for them to write up a news report for digital or traditional print.
